EveryZING - search spoken words within videos

American Libraries Direct 10/23 carried an item about EveryZING and its universal search technology for online audio and video.

"New media player allows spoken-word searchEveryZing, a media indexing company, is launching its own media player that lets people search for spoken words within videos. The new video player, called MetaPlayer, uses technology the company already has in its ezSearch and ezSEO products. On sites that support it (the first announced is the Dallas Cowboys site), users will be able to type in a query in the video player and see where the term entered comes up; they can then jump to that spot....Webware, October 22." Note: Making videos more searchable is good for users, but the bottom line is advertising -- it allows marketing programs to be attached to particular points in a video, possibly automatically. Humm.