Here are some tips to make unwanted items move further down the list and more current or preferred items to appear at the top of a Google search of your name.
- Link your online presences to each other. For example, if you have a website and two blogs, be sure they are linked. [Link your LinkedIN page to your blog -- to your bibliography on your work or professional association's website -- to your Twitter -- and so on. This blog links to my LINKEDIN profile.]
- Submit articles that show off your knowledge to key websites. Rhea suggests Squidoo.com, eHow.com or Google Knol and calls this a branding opportunity. First check out these or other sites to see if they are sites you'd want to contribute to!
- Keep checking. Julia warns us that "constant vigilance is required." It is easy to lose control of your ranking. Large businesses have their search results monitored full time!
- Website design - don't overdo the graphics in favor of descriptive words. Use text terms that Google can easily categorize when searching the Internet -- web crawling.
- Web or blog "title tag" needs to have text that describes the page to a search engine. This is also known as metadata. [Notice that the title for 2CoolTools now has a longer subtitle thanks to this tip!]