I'm experimenting with a web 2.0 tool by media/PR guru Peter Shankman. The free tool is for both reporters and sources, called Help-a-reporter-out (HARO) . As a "source" for library issues, I've registered and will get 1-3 e-mails a day. Most will be irrelevant and ignored.
How does HARO make money? According to a MoneyWatch article, HARO membership gets three emails with press queries each business day, and those emails are sponsored. Do the math: Three emails/day times five/week times fifty-two weeks/year = 780 ad placements (3 x 5 x 52). Interesting. Comments from reporters and sources alike are positive. Let the experience begin!