iPad - Steve Job's Presentation

Apple CEO and showman extraordinaire Steve Jobs introduced Apple's new iPad tablet on January 27, 2010 in San Francisco. It was an invitation-only event, but it was captured on video and posted to the Apple Special Event site. The first half hour is pure Steve Jobs. The next hour is a series of more detailed demos on applications that already exist for the iMac, iPhone, and other Apple products that are also available on the larger device, the iPad.

PC World's review of the iPad lists five "best surprises":

• Price - lower than expected. Priced to compete with netbooks and/or eBook Readers
• Pre-paid, nocontract, unlocked G3
• External keyboard support
• iWork for iPad
• ePub support of International Digital Publishing Forum Standard for open-standards-based-format for digital books.

Another review, "Tablet Makers Rethinking Things in Wake of iPad's $499 Price" points out, among other things, that the iPad has no USB interface ports, so it is more like a larger version of the iPhone. Tricks to keep iPad price low:

• "... iPad left out some key hardware features and will instead charge users a nice markup on accessories designed to give those features back. Specifically, the lack of built-in USB ports and SD card support saved a few dollars per unit, and for a unit that will eventually sell in the tens of millions, that's real money."
• "...the classic up-sell. The company is charging considerably more for the 3G and/or more storage, with the result that buyers of the higher-end models are pitching in extra money to pay for the low-end model's discount."
• "...making up lost hardware revenues with content sales. ... Apple can afford to give away the hardware because it's taking a cut of iTunes, App Store, and iBook sales."